Mission Statement


"Magic Johnson Enterprises serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse, urban communities."

Through strategic investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. Core divisions of the organization include a consulting and licensing division, business venture division, and a capital management division.

Click on "Our Partners" to learn more about each division of Magic Johnson Enterprises.