In The News

12/01/04 — Top 10 Celebrity Entrepreneurs

Plenty of well-known people dabble in business. A smaller number are talented businesspeople, the real deal, and these are the best of them. Plus: Moby, Remixed One part pop star, one part tea magnate. The story of an unlikely but very determined entrepreneur
From: Inc Magazine, By: Elyssa Lee and Rob Turner

04/16/07 — Magic Johnson Tops ‘Athlete Business’ Endorsement Survey

04/17/07 — Brandweek.com

By Barry Janoff

10/24/07 — Magic Johnson Honored By National Civil Rights Museum From MemphisRap.com

11/29/07 — Cookie Johnson joins Magic in AIDS battle From MSNBC.com

12/24/07 — Magic, in every sense of the word. It’s important to remember what Johnson has meant to this city.

From: The Los Angeles Times

01/28/08 — Making Magic

From: Forbes.com. By: Matthew Kirdahy

02/19/08 — ‘Magic’ Johnson gives pep talk to demoralized team

From: The State News, By: Sean Ely

02/19/08 — MSU Gets “Magic” Talk

From:MLive.com, By: Steve Grinczel

02/27/08 — Kaiser Health Disparities Report: A Weekly Look At Race, Ethnicity And Health

Health in the Community | ‘Magic’ Johnson Calls for More HIV Testing Among Blacks, End to Stigma - From: The Miami Herald, By: Jennifer Lobovich

03/04/08 — World Set To Mark AIDS Day From NY1 News

03/04/08 — Magic Johnson’s top cheerleader joins his AIDS fight By Steve Sternberg, USA TODAY

03/05/08 — Magic’s message: Get tested for HIV now

Earvin ‘Magic’ Johnson spoke to about 300 people at a town hall meeting, as part of a campaign to reduce the spread of HIV among blacks. From: The Miami Herald, By : Jennifer Lobovich

03/20/08 — Best Buy Seeks Magic: Consumer Electronics Company Inks Deal With Magic Johnson Enterprises

04/09/08 — End the stigma of HIV/AIDS

From The Chronicle, By Magic Johnson

04/16/08 — Magic Johnson’s Urban Development Fund Hits Pay Dirt

Investors raise $1 billion for projects in major metropolitan markets. From: LA Times, By Roger Vincent

05/06/08 — Working Magic Off the Basketball Court

NBA star Johnson follows hoops career with a string of business successes. From MSNBC, By Ian Paisley

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