Mr. Johnson has been an advocate of fitness and healthy living for years. When the opportunity arose to combine his advocacy and marketing skills with one of America’s most exciting health club enterprises, he jumped at the chance to develop the 24 Hour Fitness Magic Johnson Sport Clubs. The fitness centers are based in many of the markets where Magic Johnson Enterprises has an established presence with other ventures. The synergy created from these multiple enterprises exponentially expands the brand impact and has proven to be a winning combination.

Our partnership with American Alliance Dialysis will focus on becoming the world leader in quality renal care. AAD will provide world class renal treatment, wellness and prevention to underserved communities.

"My goal in working with Aon Cornerstone is to help them drive results through the promotion of diverse strategic alliances in the professional services field," said Earvin "Magic" Johnson, Chairman and CEO of Magic Johnson Enterprises.

This partnership focuses on working with Aon Cornerstone Innovative Solutions, a division of Aon Corporation which is the leading global provider of risk services and human capital. This relationship will help clients achieve supplier diversity goals by developing custom business solutions while promoting business opportunities/growth for minority business enterprises.

2010 Partnership Summary:
Five city media/client blitz in ATL, ChI, D.C., NY, LA and focused on engaging media about the partnership and it's benefits as well as hosting key decision makers from Fortune 1000 and MBE companies.  Media coverage included key financial, business and sports outlets including; Forbes,  Business Insurance,  Washington Business Journal, Diversity Executive, Comcast Sports, etc...

News Articles:

• A 'Magic' touch in the business world:
• Magic's Mountain
• Aon Cornerstone believes in Magic
• RIMS: Aon, Magic Johnson Enterprises Commit to One-Year Deal
• The Magic of business
• Creating 'Magic' in Urban America

Magic Johnson Enterprises entered into a multi-year relationship with Best Buy Co., Inc in February 2008. Through this strategic relationship, the consumer electronics retail giant wants to strengthen its urban market presence and deepen relationships with multicultural customers. The alliance is another example of Magic Johnson Enterprises’ commitment to working with major corporations to bring first-rate products and services to key communities.

The Canyon-Johnson Urban Funds are one of the country’s largest private real estate funds focused solely on the development of urban properties in underserved neighborhoods. CJUF was formed to identify, enhance and capture value through the development and redevelopment of real estate in densely populated, ethnically diverse urban communities. CJUF’s objectives are to seek current income and capital appreciation, in addition to meeting their investment goals. Since inception, Canyon Johnson Urban funds have facilitated more than $2 billion in development around the country.

Magic Johnson Enterprises and Cisco has formed a multi-year technology alignment that will enable MJE to connect, communicate, collaborate, and better serve their customers.  As part of a broader relationship Cisco has with the NBA, Magic Johnson Enterprises will work closely with Cisco during key events.

This partnership will focus on providing debt financing to urban based public and private companies.

EdisonLearning is a leading international educational solutions provider. Our education reform heritage gives us unique perspective and experience in providing our partners effective solutions to improve student achievement. EdisonLearning currently serves partners in 25 states, the United Kingdom and the Middle East through 391 school partnerships.

For more information: www.edisonlearning.com.

This partnership leverages the celebrity, experience and passion of Earvin “Magic” Johnson as an on-air talent for in-game and exclusive interviews related to the NBA and the world of sports.

Magic Johnson Enterprises, Hudson Retail Partners and Concourse Ventures have established a unique partnership to operate concessions in four terminals at Los Angeles International Airport.

Carlson Restaurants Worldwide Inc., the global leader in the casual dining industry, entered into a partnership with Magic Johnson Enterprises to develop a Magic Johnson’s T.G.I. Friday’s restaurant in 1998. This joint venture was designed to bring jobs, vitality, quality entertainment and casual dining options to the Ladera, California community by combining Friday's famous heritage with Mr. Johnson's vision for reinventing urban commercial districts.

MAGIC Workforce Solutions is a premier staffing “solutions” provider!

MWS was established to support employers who are committed to building a workforce that reflects the growing diverse population of our country.

Empowering Urban American residents by creating job opportunities for them within Corporate America is our mission.

MWS is 100% owned, operated, and controlled by Magic Johnson Enterprises, the #1 brand in Urban America – MBE Certified

Workforce Solutions:

Temporary Staffing – All Job Classifications
Payroll Services
Direct-Hire Placement
Managed Service Provider
Job Classifications
Clerical
Technical
Accounting
Sales
Light Industrial

Partial Client List:

• JCI
• CareFirst
• Kodak
• McKesson
• New Breed
• Proctor & Gamble
• Ryla/Census 2010
• Verizon
• Wells Fargo

Sodexo, the leading food and facilities management services company in North America and Magic Johnson Enterprises teamed up to provide unparalled services for clients and customers in 2006. Services include catering and food distribution, environmental maintenance, linen upkeep as well as plant operations and maintenance. SodexoMAGIC provides flexible, innovative, and customized solutions and an unrivaled, broad consumer appeal.

Partial Client List

Abbott Laboratories
American Airlines
Blue Cross Blue Shield of Tennessee
CalPERS (CA Public Employees’ Retirement System)
MSNBC Universal Digital Café
John Deere
Mount Sinai Hospital/Medical Center (Chicago & New York)
Rose Bowl
Toyota
Saginaw Public Schools
Central State University

Magic Johnson Enterprises' Yucaipa Johnson Fund has entered into an exciting, ground breaking partnership with Vibe holdings  - parent company of Iconic brands VIBE Magazine, Uptown Magazine and Soul Train.
 
 “We will redefine Vibe Holdings as the center of influence for the coveted urban audience,” Chairman & CEO Earvin Johnson said in the statement.  Earvin Johnson will serve as Chairman of Vibe Holdings.
 
About Vibe holdings:  Vibe, which targets multicultural consumers with entertainment, culture and lifestyle content, includes Vibe magazine, Uptown magazine, more than 25 websites and the Soul Train TV show, with its library of 35 years of musical performances.

Magic Johnson Enterprises' Yucaipa Johnson Fund has entered into an exciting, ground breaking partnership with Vibe holdings  - parent company of Iconic brands VIBE Magazine, Uptown Magazine and Soul Train.
 
 “We will redefine Vibe Holdings as the center of influence for the coveted urban audience,” Chairman & CEO Earvin Johnson said in the statement.  Earvin Johnson will serve as Chairman of Vibe Holdings.
 
About Vibe holdings:  Vibe, which targets multicultural consumers with entertainment, culture and lifestyle content, includes Vibe magazine, Uptown magazine, more than 25 websites and the Soul Train TV show, with its library of 35 years of musical performances.

Magic Johnson Enterprises' Yucaipa Johnson Fund has entered into an exciting, ground breaking partnership with Vibe holdings  - parent company of Iconic brands VIBE Magazine, Uptown Magazine and Soul Train.
 
 “We will redefine Vibe Holdings as the center of influence for the coveted urban audience,” Chairman & CEO Earvin Johnson said in the statement.  Earvin Johnson will serve as Chairman of Vibe Holdings.
 
About Vibe holdings:  Vibe, which targets multicultural consumers with entertainment, culture and lifestyle content, includes Vibe magazine, Uptown magazine, more than 25 websites and the Soul Train TV show, with its library of 35 years of musical performances.

The Yucaipa Johnson Corporate Initiatives Growth Fund, is the country’s premiere private equity growth fund focusing on strategic investments in companies located in and/or serving America’s under-served markets.   With over $500 Million in capital, the fund also provides capital for suppliers in our Corporate Partners’ supply chains requiring growth capital to support the organization on a larger scale.