CONSULTING
Magic Johnson Enterprises consulting team is uniquely positioned to serve as your urban intelligence partner from strategy and communications development to activation and post analysis - we’re the source for urban consumer engagement. For more information please contact:



LICENSING
These initiatives will focus on partnering with best in class manufacturers, retailers and licensors to create new products, goods or services using the Magic Johnson brand name. For more information please contact:



STRATEGIC ALLIANCES
The strategic alliances group at Magic Johnson Enterprises creates partnerships that increase the quality of life for ethnically diverse, urban communities through a myriad of efforts including providing entertainment, products and services. For more information please contact:



CAPITAL MANAGEMENT
Our capital management division, with over $4 Billion in developed real estate and over $2 Billion in committed capital offers a range of financial investment management services that focus on investing in retail, housing and businesses in urban communities. The funds are:

  • Canyon-Johnson Fund
  • Yucaipa-Johnson
  • Capital Assist Fund

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SPEAKING ENGAGEMENTS
As one of the most highly recognized people in the world, Earvin “Magic” Johnson’s E-Poll rating of 92 puts him in the top 10% percentile of all of Athletes and is higher now than when he was playing basketball.  The key attributes driving his incredible ranking are Appeal, Sincerity and Trustworthiness. 

Mr. Johnson makes over 100 public appearances annually which generate an overwhelming presence in all forms of media. He regularly meets with corporations, organizations, politicians, leaders and individuals from all walks of life in hopes of continually improving communities nationwide.

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"MAGICIZING"
Our expertise in Strategy, Business and Creativity coupled with our unique understanding of the Urban marketplace has driven unparalleled results for our clients and partners.  For Best Buy, Starbucks, 24 Hour Fitness, Canyon Capital Realty Advisors and others MAGICIZING has proven to be a critical and measureable success factor in achieving a significant ROI.