Earvin “Magic” Johnson to Launch Business Book on November 18
FOR IMMEDIATE RELEASE For More Information Contact:
Stefannie Bernstein
310-247-2033
Melanie DeNardo
212-940-7866
32 WAYS TO BE A CHAMPION IN BUSINESS
By Earvin “Magic” Johnson
At a time when millions of Americans are leaving corporate jobs and launching their own entrepreneurial endeavors in this uncertain economy, Earvin “Magic” Johnson offers 32 WAYS TO BE A CHAMPION IN BUSINESS (Crown Business, November 18, 2008). In this incredibly informative and inspirational book, Johnson offers detailed advice, real world expertise and the enthusiasm of a natural-born entrepreneur who has pioneered unprecedented economic development in long-neglected urban communities. Earvin Johnson’s story is not the typical “bootstrap” tale. The legendary athlete had to overcome doubts about his business acumen and convince bankers and business veterans that underserved minority communities were ready for the big retail brands that had focused mostly on suburban markets. Johnson worked his trademark “magic” and his company, Magic Johnson Enterprises, has served as a catalyst for community and economic empowerment for more than twenty-five years by making available high-quality entertainment, products and services that meet the needs of ethnically diverse urban communities.
32 WAYS TO BE A CHAMPION IN BUSINESS reveals that Johnson’s work ethic and passion for business started at a young age. He listened and learned from his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. While his fame as an NBA star gave him access to some of the most successful business leaders in the country many of them did not take him seriously at first. More often than not they would listen to his pitch, but instead of giving him sage advice or funds, they handed him a basketball and asked for his autograph. It was not easy, but Johnson proved his mettle in the business arena, making the transition from great athlete to greater entrepreneur through hard work, risk-mitigation, and sheer determination.
Johnson’s goal of revitalizing urban communities has been his passion. While he was touring with the Los Angeles Lakers, Johnson and his teammates would often drive into the heart of urban centers to get to their opponent’s arena. While driving through these neighborhoods Johnson was sad to note that many of the mom and pop businesses he remembered from his childhood were gone and nothing had replaced them. This experience, combined with extensive market research, led Johnson to the conclusion that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that diverse urban residents would welcome and support major brands if given the opportunity. Due to Johnson’s success at establishing major brands in urban communities and more, he has been voted number one among organizations and individuals in representing the urban community, and is the most highly-rated celebrity when it comes to influencing minority consumer purchasing.
32 WAYS TO BE A CHAMPION IN BUSINESS will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors. The book offers practical and invaluable real-world advice on starting, financing, marketing, and growing a business; building and motivating a team; capitalizing on opportunities; forming partnerships and joint ventures; buying and running franchises; serving customers; maintaining balance; and giving back through thoughtful philanthropy.
Topics include:
- Choosing a business that engages all of your talents and interests: Johnson’s business flourished when he found something that he was truly passionate about. He advises aspiring entrepreneurs to build their businesses around their passions, safe in the knowledge that their enthusiasm will translate to profit.
- Financing a start-up: the book offers thoughtful advice to entrepreneurs seeking financing from banks, venture capitalists, and private investors. It also suggests an array of organizations that offer guidance on obtaining financing, including the U.S. Small Business Administration and the National Association of Investment Companies.
- Building and protecting a brand: Johnson explains his battle to rebuild his brand after he announced he was HIV-positive. He shows how he overcame that personal setback to restore his public image and establish his company as one of the nation’s leading business brands.
- Creating a diverse team of complementary strengths: Johnson encourages entrepreneurs to find like-minded entrepreneurial spirits with a diverse set of skills. Empowering each employee by letting them find their own path, leads to more growth and a stronger business.
- Listening to customers and serving their needs: Johnson points out that attracting a new customer can be five times as expensive as keeping a current one. However, listening to the needs of current customers and offering the best customer service possible will allow a business to remain competitive.
About Magic Johnson Enterprises
Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization’s focus on serving emerging, multicultural communities. Learn more at http://www.magicjohnsonenterprises.com/
###
32 WAYS TO BE A CHAMPION IN BUSINESS
By Earvin “Magic” Johnson
On-Sale: November 18, 2008 / ISBN: 978-0-609-60828-9 / $25.95 / 320 Pages
Pre-order your copy today at www.bn.com/32ways
