The mission of the partnership was to operate first run theaters in underserved communities throughout the United States and to provide patrons superior state of the art facilities and services.
- Used the rapport that Earvin “Magic” Johnson has with the urban communities around the United States to help the theatres be accepted as a part of the community
- Featured concessions and products that catered to its wide range of customers
- Provided thousands of jobs for the surrounding communities which created a sense of ownership in the theaters
Through this partnership, 6 theaters were launched nationwide. Located in the underserved areas of Los Angeles, Atlanta, Houston, Cleveland, Harlem and Largo, MD, these first run theaters combined for a total of 72 screens. Each location featured an average of 3,370 seats.